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Search engine optimization continues to be more and more difficult. The factors that influence the rankings are not changing very much, but the ‘bots’ are getting machine learning capabilities and the content as well as the strategy and utilization of the strategies as well as the timing all play a significant role in achieving results.

White Hat SEO is the way to go because if you try to ‘game’ the system you’re simply delaying the inevitable ranking drop that will occur once the Google army finds out the game you’re playing. It is not worth it. Do SEO right the first time and have great information for people to consume then Google will reward you most times with the search engine results you desire.

As a side note, a good SEO program many times can be complimented by a good Search Engine Marketing system too.

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